Tictoc login5/4/2023 ![]() However, posts allow the broader community to construct outlooks on important issues. Topics obviously shift over time the creator who was cancelled in November might be forgotten by January. Many videos involve ranting, as witches voice their opinions on various issues, such as which traditions are open or closed for borrowing. ‘Sharing my two cents’Įveryone needs to vent, and this seems especially true online. Through videos and comments, WitchTok advises where to purchase items.Īmong the many businesses promoted on WitchTok, most popular are small-scale independent retailers, who sell crystals, tools and even assembled kits with everything one needs to perform magic.Īlso popular are larger metaphysical stores, which cater to a broader “spiritual” clientele, but generally sell herbs, incense and other materials required for witchcraft.įrom videos spotlighting products to sharing interactions with customers, WitchTok offers businesses a platform to connect with potential customers. Other accoutrements for magic - incense for “cleansing,” candles for “sealing” - must also be bought. Even if someone grows their own herbs, many spells require glass vials. ![]() Each spell requires a well-stocked pantry. One cannot ignore the commercial aspects of WitchTok. Users debate the difference between fresh or packaged herbs, or whether it is appropriate to perform certain types of magic. With many diverse perspectives online, WitchTok is also a space of collaboration. Fire safety, for instance, is a popular topic of conversation. Witches also troubleshoot for others, suggest alternative ingredients, or advise how to avoid magical malpractice. One might learn, for example, the magical properties of cinnamon. Novices who are actively exploring witchcraft can expand their knowledge. Those who merely stumbled into WitchTok, perhaps through the hashtags #SelfCare or #Spirituality, discover the existence of magical practices. These can serve myriad purposes, with different ingredients offering protection, love or wealth. One popular form of magic on WitchTok is spell jars. Many videos share detailed steps for performing spells. ![]() Especially for witches “ in the broom closet,” who do not publicly self-identify, simply seeing videos in one’s feed can offer validation. Joining a trend, through comments or follow-up videos, connects witches with their broader community. Creating content allows one to publicly proclaim their religious identity. Popular videos display witchy décor throughout one’s home, or act out skits about living with a witch.Įntertaining posts are hardly frivolous. Scrolling, scrolling, scrollingįor many, WitchTok largely exists for entertainment. So what exactly are witches doing online? Broadly speaking, videos on WitchTok can be split into four main categories: entertainment, spells, promoting businesses and rants. WitchTok includes people from different backgrounds educating and inspiring each other, but debates over what makes an “authentic” witch also crop up and have become quite contentious. Some posts come from Wiccans who have been practising for decades, others from teens who may not even call themselves a witch (yet). Since “joining” is as simple as clicking the hashtag, WitchTok is quite fluid and diverse. TikTok is a unique blend of social media platforms – here's why kids love it Regardless of precisely why people belong, WitchTok connects people to this community and its practices.
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